Nigeria’s entertainment industry thrives not only on the talent of performers but also on the strategic guidance of talent managers, who quietly steer careers, secure opportunities, and amplify visibility. For DJs like DJ Brightstar and global stars such as Davido and Wizkid, these managers are critical drivers of growth and long-term success.
1. Louiza Williams: Architect of G-Worldwide Talent and DJ Brightstar’s Rise
Cross River–born Louiza Williams, a respected talent manager and film producer, has shaped the careers of artistes under the G-Worldwide label, including Kizz Daniel and Sugarboy. Now managing DJ Brightstar, she has expanded his footprint across Nigeria, East Africa, and Europe, refining his brand and performance strategy.
- “She doesn’t just manage talent; she nurtures legacy,” Brightstar said, crediting her guidance for his growing international audience. His live sets and mixes also feature hits from G-Worldwide, including Woju, Mama, Laye, Raba, Buga, and Cough, boosting both the DJ’s and the label’s visibility.
2. Asa Asika: Driving Davido’s Global Reach
Co-founder of The Plug Entertainment, Asa Asika has played a central role in Davido’s global influence, helping the singer maintain relevance in the Afrobeats movement. With a track record of managing artists like Naeto C, Sasha P, and Ikechukwu, Asika is known for identifying potential and building sustainable brands. DJ Brightstar often features Davido’s hits, including Fall and If, keeping them prominent on dance floors and playlists worldwide.
3. Sunday Are: Wizkid’s Veteran Manager and Industry Pillar
Sunday Are, CEO of List Entertainment and long-time manager of Wizkid, is a veteran whose career spans decades, having guided artists like Lagbaja, 2Baba, and Omawumi. Although Brightstar isn’t directly managed by Are, Wizkid’s catalogue under Are’s direction remains a staple in DJ Brightstar’s sets, highlighting the enduring influence of strong management in shaping music culture.
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4. Collaboration Between DJs and Managers
Today, the relationship between DJs and talent managers extends beyond promotion. Managers provide access to new releases, brand deals, and partnerships, while DJs amplify music to audiences across events, radio, and streaming platforms. For DJ Brightstar, collaboration with managers like Louiza Williams and indirect connections via Asa Asika and Sunday Are have solidified his brand locally and internationally.
As Afrobeats continues its global rise, these partnerships remain central to breaking boundaries and nurturing the next generation of superstars.
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