Nigerian rap icon and YBNL Nation founder, Olamide, has been recognized by Billboard as one of its 2025 Global Power Players, honoring his exceptional contributions to the global rise of Afrobeats and his pivotal role in the success of YBNL artists Asake and Fireboy DML.

The recognition comes after a landmark year for YBNL. In 2024, Asake’s Lungu Boy was crowned Nigeria’s biggest album by TurnTable Charts, while Fireboy DML’s Adedamola received widespread critical acclaim for its lyrical depth and sound innovation.

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Olamide, who has consistently pushed the boundaries of African music, highlighted YBNL’s strategic global expansion, fueled by international collaborations and genre-fusing projects that bridge Afrobeats with global sounds.

One of the label’s key achievements includes Asake’s sold-out O2 Arena concert in London, making him the third Nigerian artist to achieve the milestone multiple times. Additionally, his hit single “MMS” earned a prestigious Grammy nomination for Best African Music Performance at the 67th Grammy Awards.

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Speaking on the recognition, Olamide stated:

“YBNL Nation has made significant strides in expanding our global footprint and solidifying our presence in key international markets. Collaborations with international artists and producers have helped bridge the gap between Afrobeats and other genres, further establishing our label as a key player in the global music scene.”

This Billboard honor not only cements Olamide’s status as a music industry powerhouse but also showcases the growing influence of Nigerian music on the global stage.

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